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Marketing Secrets for Prop Trading Firms: Insider Tips from Our Agency

Marketing Secrets for Prop Trading Firms

Marketing Secrets for Prop Trading Firms: Insider Tips from Our Agency


Not every prop trading firm in the industry will succeed, and there are a couple of reasons for this inference. However, two essential components speak volumes about the success of a prop firm─ its traders and investors. Success is just a stone’s throw away when a prop trading firm has a team of high achieve traders and investors with large pockets.

As such, every prop trading firm that desires to be at the top of the industry must market itself to the right audience. In this guide, we will shed some insider tips on the marketing secrets successful prop trading firms use.

Tips on the Marketing Secrets Prop Trading Firms Use

Prop trading firms are highly competitive, and standing out is challenging. But how a prop trading firm markets itself says a lot about how it will be perceived in the industry. Below are some proven marketing secrets prop trading firms use to stand out.

Unique Trading Strategies

One of the first things successful trading firms use is investigating the market and developing a trading strategy unique to their brand. This marketing strategy is effective because it gives them an edge over the competition. And by targeting its trading strategy at the right audience, it can get better results. Prop trading firms that use this method take advantage of innovative trading techniques, identify untapped markets, and leverage new data sources.

Robust Technology Infrastructure

With the advent of sophisticated and cutting-edge technologies, prop trading firms that capitalize on them thrive in the industry. While it may require a bit of investment to implement these technological infrastructures, they help maximize the firm’s revenue as it eliminates silos by allowing processes to be more efficient. Also, prop trading firms with strong technological infrastructure can scale more easily and boost their networking when necessary. The benefits of prop trading firms implementing a robust technological infrastructure are enormous.

Focus on Risk Management

Risk management is a crucial aspect of a prop trading firm. Prop trading firms that prioritize this aspect of their operation can better manage their funds. In some firms, every trader has a risk manager, otherwise known as a horizontal reporting structure. In contrast, some firms use a hierarchical risk management structure where risk staff and traders report to a single risk manager. Whatever the case, designing a clear and precise risk management structure helps manage and control exposure and maximize assets.

Collaborative Culture

The effect of a positive team spirit cannot be overemphasized as it plays a vital role in decision-making and innovation. The industry’s most successful prop trading firms foster a supportive, collaborative culture that retains and attracts top talent. The trading industry can be high-pressure and competitive. Rather than being profit-centric, prop trading firms with proven results offer trading and development programs to their traders, promote teamwork and open communication, and create a positive working environment.

Strong Performance Track Record

Performance is the key metric to measure the success rate of a trader. Poor performance means the firm is losing more money than it can afford. As such, it needs traders to deliver returns and land investors consistently. To achieve this, the firm must have an in-depth knowledge of the market, a disciple approach to trading, and a willingness to adapt to the ever-changing market conditions.


When a prop trading firm focuses on a particular asset class or market rather than multiple areas, it can be more proficient. This asset class or market can be anything from options to equities, futures, or even cryptocurrencies. Specialization is a marketing strategy successful prop trading firms use to improve performance. Moreover, specialization also helps position the firm as a go-to expert in that market. As such, any trader or investor looking to venture into that sector of the trading industry can trust the prop trading firm.

Global Reach

Some prop trading firms limit their presence to local traders and investors. But firms that expand their reach globally can achieve more success as they can trade in multiple markets. Moreover, these prop trading firms have a much wider market to shop for traders and investors, as the global market is now the base market. However, note that with more opportunity comes greater competition. But prop trading firms with a proven successful marketing strategy will always be at the top.


Prop trading firms focusing more on factors that can help them sustain a more relevant industry tend to be the most successful. As such, innovation or introducing novelty to the business model always helps it stand out. Prop trading firms that position themselves at the forefront of innovation, whether an idea or a concept, can induce creativity and efficiency into the business.

Although innovation is a thing, it requires the firm to be willing to experiment with new approaches, which may not always deliver the best result.


Transparency in business helps build trust, leading to more profit. Prop trading firms that are transparent with their dealings achieve immense success in the long run. While transparency is important to prop trading firms, it does not mean they must give out sensitive information. Rather, being transparent with information like last sale reports or quotes, the book’s depth, and others give traders and investors more confidence in the firm.

Access to Significant Capital

Finally, a marketing secret of successful prop trading firms is their access to significant capital. These firms can take larger traders and generate more profit. Moreover, when potential investors get an insight into how much a prop trading firm manages, it gives them more confidence to invest. Likewise, experienced traders are often more interested in such platforms.


While prop trading firms are highly competitive, firms can still stand out from the crowd with the right marketing strategies. As elaborated in this guide, there are several secrets successful prop trading firms use to stay on top of the market. So, by finding a way to implement one, if not all of the strategies elaborated above, any prop trading firm can build a stronger reputation and generate more profit.

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Marketing Secrets for Prop Trading Firms

Table of Contents

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Dominique Campaña


Hi, I’m Dominique, a copywriter here at Modernized Marketing! I’m a creative and passionate person. I can admit that I’m eternally in love with storytelling, because every story is a journey and an experience.

I have experience in different areas of communication, from being Content Creator and Copywriter for marketing agencies, Internal Communication for companies and Digital Copywriter for Media. My goal is to connect and transmit through creative content that spark and the truth of what inspires me, reaching the core of what I have in front of me.
I love to delve into the letters to break barriers, channel and feel.

But in my free time I enjoy keeping up with trends, the world of art and pop culture.

Peter Adedokun

2D Animator

Hello! I’m Peter, a highly skilled and imaginative Motion Graphics Designer and 2D Animator, boasting over four years of hands-on industry expertise.

I have a passion for crafting visually captivating content that grabs and holds the viewer’s attention.I hold a Bachelor of Technology in Industrial Design from the Federal University of Technology, Akure, a foundation that has fueled my creative journey.

My professional journey has taken me through various companies, equipping me with the experience needed to tackle new and exciting challenges.I make it a priority to stay up-to-date with the latest industry trends, ensuring the content I produce remains top-notch.

Beyond my professional life, I love being in nature, especially at the park during sunset.
I also cherish cozy cafes, where I unwind with a soothing cup of coffee and engage in meaningful conversations with fellow coffee lovers.

Luli Avilés

Graphic Designer

Hello, I’m Luli, a Graphic Designer at Modernized Marketing. My mind is continually flooded with original and creative concepts aimed at realizing one-of-a-kind and unexpected visual projects.

My objective is to create designs that are both aesthetically pleasing and functionally efficient. To me, every project represents an interesting challenge, and I take pleasure in staying updated with new trends and technologies to remain current in my industry.

As I assist you in achieving all your goals and projects, my passion for design is exceptionally strong, and I’m eager to showcase my originality to the world.I’ve worked as a graphic designer in various industries over the years, which has not only allowed me to better understand the market but has also prepared me to overcome any challenges that may arise

Bela Maciel

Performance Manager

I’m a Brazilian that is crazy about marketing and the power of data,

I’m a very analytical person and professional who believes in effective communication and collaboration.

I work and live with heart and soul, and I’m a mom of the cutest little boy… I am also very calm and serene in my day-to-day life (maybe that’s because I have fought MMA as a hobby for over 7 years

Nicolas Lorenz

Performance Specialist

My name is Nicolas, I’m a performance specialist at MM and I live in the south of Brazil, in a beautiful coastal town called Balneário Camboriú. For more than 5 years I have been studying and working with digital marketing, and more recently improving myself in the performance area.

Much of this is due to my passion for growing and developing businesses through the internet.

Outside of business, I consider myself a very laid-back person. I am passionate about sports, I practice football and I like to spend most of my free time with my family and my friends.

Ashley Sipchen

Managing Director

Hello! I’m Ashley Sipchen, the Managing Director at Modernized Marketing. I’ve spent the last 15 years working in leadership roles at digital marketing and technology companies driving customer success and scaling operations. I specialize in ensuring a fantastic client experience and facilitating a great work environment.

I work hard to implement best practices for the business and for clients, and to achieve exceptional results.In my free time I’m a member of the Board of Directors for a Los Angeles based non-profit organization.

I love the outdoors including hiking, river rafting, backpacking, and generally exploring. I’m also an avid knitter and dog-lover and enjoy spending time with my 15 year old pup Peanut.

Caty Avilés

Human Resources

From a very young age I knew that all my life I wanted to focus on the personal and professional development of people, helping them to be their best version every day.

As the Head of Human Resources, my responsibilities include managing employee recruitment, training, performance evaluations, benefits administration, and ensuring a positive work environment from a modern, comprehensive and reliable vision. We contribute to developing human potential to achieve the best business productivity.

“The human factor is what makes the difference between successful companies and those that want to achieve it.”

Guadalupe Schiavoni

Media Buyer

My name is Guadalupe Schiavoni, and I live in the beautiful city of Buenos Aires, Argentina. For the past five years, I have been immersed in the exciting world of digital marketing.

In addition to my experience in digital marketing, I have also dedicated time to expanding my academic knowledge. I have embarked on the study of Psychopedagogy, Art, and Digital Marketing, as I find a fascinating combination among these disciplines. I am passionate about blending Art and Psychology when creating advertisements, as I firmly believe in the power of creativity to connect with emotions and generate a lasting impact on the audience.

I am thrilled to be part of the talented team at Modernized, where we work diligently to provide innovative and effective digital marketing solutions to our clients.

Carlos Patiño

Onboarding Specialist

Digital marketing lover with a lot of creative view and problem solvent mind. I love digital challenges and to think in the best way to help brands grow and give the best experience to their users.

As Onboarding Specialist, my role is not just configure and test all the platforms, but to undestand the needs and best ways to lead the brands to fullfill their objectives.I am open for new knowledge and techniques everyday and i also love to navigate and find new information about digital marketing and technologies, also love to cook, travel and drive all of this helps me relax and think in new ideas.

Veronica Echeto

Media Buyer

Nice to meet you! I’m Veronica, a very proactive and optimistic girl who is passionate about advertising, marketing, and communication.

I have a bachelor’s in Communication and 4 years of experience in digital marketing, I‘ve previously worked for agencies, startups, and marketing projects in different countries, therefore I enjoy working in multicultural environments while learning about new strategies for different industries as well.During my free time, you’ll find me reading books, playing the piano, watching documentaries, or rescuing straying animals every now and then.

Alejandro Mera

Onboarding Specialist

Hi, I’m Alejandro, an Onboarding Specialist passionate about the digital ecosystem with experience in community management, social media, content generation, and strategic planning. I am specialized in the implementation of digital media, as well as in graphic design, photography, 3D projects, audiovisual editing and design of digital marketing plans. I have gained knowledge about various markets and the performance of media in them.

In my free time, I enjoy photography and my biggest passion is traveling. I love spending time at the beach and enjoying parties. Cooking is also a skill that I am passionate about and I consider books and music as my escape from this world.

Julia Aas

Copy Writter

Hello! I’m Julia, a seasoned copywriter with Modernized Marketing, specializing in the vibrant world of digital marketing for over six years. I believe in the transformative power of a compelling story—it’s the key to captivating audiences and building an enduring connection between brands and their audiences. When a brand narrative genuinely resonates with its intended audience, it creates an enchanting synergy—and that’s exactly where I find my purpose and passion.

Throughout my career, I’ve had the privilege of weaving compelling narratives for an array of brands hailing from all corners of the globe. My passion lies in crafting impactful prose that not only captures attention but breathes life into abstract ideas.

Away from the keyboard, my life is a quest for new experiences. Whether it’s embarking on bike rides and road trips to new spots, taking in live concerts, playing my guitar, or experimenting with delectable and exotic culinary creations—I embrace each moment with an unwavering zest for life.

Isabela Rosa

Account Manager

Andy Panchana

Graphic Designer

Hello everyone! I’m Andy, a Creative Graphic Designer at Modernized Marketing with, over 4 years of experience in the eld. I’m passionate about design, music, and technology, and I’m always looking for ways to combine these passions in my work.

Throughout my career, I have stayed up-to-date with the latest digital trends and have used my expertise to present innovative concepts to our clients. My approach is centered around delivering functional and creative solutions to enhance our clients’ brands, always striving to exceed their expectations.

During my 4 years of experience, I have worked on a variety of challenging and rewarding projects, allowing me to develop a solid understanding of market needs and best practices in graphic design.

With a curious mind and a constant quest for new ideas, I am committed to delivering impactful and visually appealing results.

Billy Sergio

Account Manager

I am Billy Sergio, an account manager at Modernized Marketing, where I have garnered nearly two years of invaluable experience. With a Bachelor’s degree in Business Administration from FIU, I possess a solid foundation in marketing, honed through diverse engagements in various industries, including music and mold remediation.


My passion for prop firms stems from a profound affinity for trading and finance. Embracing each day as an opportunity for personal and professional growth, I consistently strive to expand my knowledge and expertise.

Beyond my professional pursuits, I indulge in a range of hobbies, such as playing tennis, mastering the guitar, appreciating cinema, maintaining an active lifestyle through regular exercise, and savoring delectable vegan cuisine.


Graphic Designer

Hi, I am Tobi, a highly skilled and creative graphic designer at Modernized Marketing. With a Bachelor’s degree in Industrial Design from FUTA (Federal University of Technology Akure) and over 6 years of experience in the industry, I have developed a keen eye for detail and a deep understanding of design principles. After years of delivering quality creatives, Graphic design has become second nature to me which makes my work flow seamless and turnover rate super fast.

Apart from graphic design, the financial market also captured my interest which makes creating for prop firms a lot easier and fun. I also stay updated with trends and new developments in my field, learning never stops!.

Outside of the design world, I love to paint traditionally and also digitally. When the weather is great you’ll find me kayaking on calm waters. I also enjoy travelling, there’s a whole world to see.

Louis Duenas

Head of Performance

Passionate about digital marketing and personal growth, I am an experienced professional with a deep understanding of the performance marketing industry. With more than 3 years of direct involvement in this field, I am driven by a strong desire to help brands thrive in the ever-changing digital landscape. As your Chief Performance Officer (CPO), my role is to ensure that your brand adopts the right strategies and achieves exceptional results, taking your business to the next level.

My enthusiasm for learning and experimenting extends beyond digital marketing and technology. While I continuously seek knowledge in these areas, I also find great pleasure in activities like visiting the beach, jumping rope, and playing basketball. These diverse interests contribute to a well-rounded perspective, allowing me to bring fresh ideas and creativity to my work.

Valeria Vallejoo

Head of Marketing

Hi! I am Valeria, a marketer by heart and mind and a risk taker with +4 years experience in marketing, brand experience, partnership management, creative content development and innovation.

My motto is “Empowering brands one idea at a time”, as I believe in the importance of improving the way companies communicate with their customers and delivering a 360 experience.

I am a traveler addict by heart, so in my free time you will find me discovering new places around the world, getting to know different cultures and gaining new experiences.


Account Manager

Andrew is a dedicated and enthusiastic account manager at Modernized Marketing. With his exceptional skills in building client relationships and driving successful marketing campaigns, he consistently delivers outstanding results. Beyond his professional life, Andrew finds joy in various recreational activities. He is an avid player of billiards, skillfully strategizing shots and reveling in the friendly competition it offers. 

Alongside billiards, he has developed a passion for pickleball, a fast-paced racquet sport that keeps him active and engaged. However, what truly lights up Andrew’s life is spending quality time with his friends. His vibrant personality, coupled with his professionalism, makes Andrew a valued asset both within his workplace and among his circle of friends.

Angel Intriago

Head of Operations to Chief Operating Officer

As the COO of Modernized Marketing, my compass is set on ensuring our operations are a driving force for innovation and efficiency. With a keen eye for process optimization, I take pride in aligning workflows and teams to achieve our collective goals. My background in Big Data and Business Analytics, coupled with a passion for AI, enables me to lead with data-driven strategies that propel our agency’s growth.

Beyond the office, I’m deeply passionate about technology’s ability to transform businesses. Whether it’s uncovering new AI tools or diving into the latest market trends, continuous learning is my north star. Additionally, I believe in the power of mentorship and team development, and actively participate in initiatives that foster growth and leadership.

Maria Henao

Account Manager

I am María Henao, Account Manager, with 4 years of experience in Marketing and Digital Strategy. My passion for the marketing world has led me to explore new strategies and approaches to achieve success for my clients. 

As an adventurous person, I am always willing to face new challenges and step out of my comfort zone. My outgoing nature allows me to establish strong connections with people and build lasting relationships. 4

Additionally, I have a Master’s in Visual Arts and I am passionate about art and fashion. I am a creative individual who is always seeking inspiration in every experience I have.

Andres Vallejo


Hello! I’m Andres Vallejo, President at Modernized Marketing. With over a decade of experience in business, startup acceleration and digital marketing, I take pride in leading a talented team of marketers, web developers, and graphic designers. We consistently deliver exceptional results for our 25+ clients.

As the leader of MM, the premier marketing agency for Prop Firms, I make sure we provide customized marketing strategies and solutions that help our clients stand out in their industries.

Beyond work, I find joy in exploring new destinations as an avid traveler and satisfying my passion for tennis. For fours years, I combined my love for tennis and entrepreneurship, launching Tennis Trunk, the first subscription box delivering top-quality products that catered exclusively to tennis players.

Let’s connect and together achieve remarkable success for your business!